AWS has similar AI capabilities which can be aligned with CRM, SFA and client data. Machine Learning, analysis, new data product creation and data cleansing are some important areas where AI can enhance the architecture.
AWS AI can automate tasks, add value in analysis of leads, pipelines, semantics and next actions and populate a live dashboard in the CRM SaaS which will guide the end user to perform their most important tasks as well as providing an update on progress against objectives.
