Hosted CRM/SFA SaaS for Consumer Goods firm
Challenges
- Distributed field force, geographically dispersed, some 250 workers in the field
- Competitive consumer goods market
- Uneven, non-standardised sales process
- Information quality lacking
- Insights in clients, buying habits, sales cycles, and cross selling missing
- Intellectual property leaving the firm if a sales person left
- Revenue and Margin pressure
- Integration and expansion objectives
Industry: Consumer Goods
Tight Margins
Solution
- Hosted SFA/CRM in AWS
- Simplified interface mapping to sales person’s process requirements
- Mobile, Laptop, Web enabled applications and channels
- Agile integration with the client to allow requirements gathering and functionality to be deployed in quick cycles
- Reporting and analysis inbuilt into the system
Benefits
- Standardisation of data input
- Standardisation of business and sales processes
- Highly available applications and systems
- Responsive, simple user interfaces which allowed the field/sales force to focus on selling
- Relevant and timely reporting
- Logging and auditing of system usage for management
- MSP model allowed the firm to outsource the application and infrastructure