Mobile SFA application for field workers
Challenges
- Business challenge was to standardise on a sales process and approach for field-sales workers
- Application had to be intuitive, lightweight, easy to use
- Goal was to increase sales including repeat and new sales and to capture all relevant client and prospect information
- Application should be available on major mobile OSes
- Client happiness, professional approaches with clients, shipment issues, ordering issues and cumbersome broken processes were negatively impacting sales
Industry: FMCG (various firms)
Remote sales workers
Solution
- Move the application into AWS and provide 2 access points – one via the Laptop to a FQDN and a second into the same infrastructure but via a mobile application
- Mobile application was built using reusable frameworks, easily extended and managed
- iOS application was deployed through an Apple Business account
- Android through Google Play
- Application development and production was automated using DevOps pipelines including Jenkins and AWS Code Deploy
- Application was also deployed (code, binaries etc) using Apple Business Account to targeted phone numbers
Benefits
- Standard and minimalist mobile application allows all remote workers to follow a consistent sales process
- Reporting from the system on all relevant data points greatly helped management to plan and deploy resources
- Sales and targets increased and better planning from better data quality
- New Functionality can be dropped in on a regular basis with no end user impact
- Happier clients, fewer mis-ships, short-ships, or poor interactions on key metrics